What this covers
Advertising layouts, visual systems, social and campaign graphics, and print materials. The focus is on typography, composition, colour and visual storytelling — and on adapting one idea to many formats without losing it.
How I approach it
One strong key visual first, then a system: grid, type, colour and image rules that make every adaptation feel related. From a small digital banner to a billboard, each format is designed, not just resized.
Typical tasks
- Key visuals and a campaign series for digital and print
- Social media graphics that follow one recognisable style
- Restaurant menus, posters, business cards and billboards
- Refreshing scattered brand materials into a consistent set
Tools
Photoshop, Illustrator and Blender, with AI tools where they speed up exploration.
How to start
Share your brand materials, the formats you need and the deadline. I will come back with a direction and a plan for the adaptations.