Challenge
Small businesses need a steady flow of promotional graphics: every weekend, holiday and offer needs its own poster and posts, in several formats, on a small budget and short notice.
Approach
I combine AI image generation with ordinary design work: composition, typography, colour and iteration on the prompt until the image fits the layout, not the other way round.
- Karaoke club. A monthly programme poster in A3 with five themed weekends, cut down into 4:5 posts and 9:16 stories for each event: retro, Halloween, beauty and seasonal parties. An A3 table poster for an in-venue dice game, with the six outcomes laid out on a timeline of the throw. Also banners and a holiday menu in A4.
- Café. A campaign for a pickup discount with its own small system: dark green #133A2A, yellow #F5B41B and white, grunge textures, torn paper, hand-drawn details and a mascot, in 1:1 and 2:3. Also a breakfast menu, waffle posters and a graphic panel for an ice cream freezer.
- Paint and building materials store. Materials for the store’s anniversary.
- Auto business. A summer ad: a car with a rooftop tent in a forest, photorealistic, in brand colours with large type set in Bebas Neue Pro.
Result
Each client got a set of ready-to-post materials and reusable visual elements for the next campaign. More about design and visual identity.