Challenge
A marketplace of new-build housing lives on the quality of its listings: each residential complex needs accurate data, a clear description and versions for buyers who read different languages.
Approach
This is ongoing work.
- Listings. Researched residential complexes and filled structured cards for more than ten of them, along with profile cards for the developers.
- SEO copy. Wrote commercial descriptions for property pages, typically 4,000 to 4,500 characters: what the complex offers, infrastructure, layouts, who it suits and the reasoning for buyers and investors.
- Languages. Prepared versions in Russian, English and Georgian, plus AI-assisted versions in Chinese, Arabic and Hebrew, and translated project materials from Russian to English.
- Data. For a related catalogue of industry conferences and awards, prepared event records as JSON against a draft data schema.
Result
The marketplace gets consistent, structured pages ready for search in several languages, and the event catalogue gets data that can be loaded without manual retyping. The same approach to structure and search runs through this site; see web development.